Behavior Mapping Based on Limited Primary User Information

29 Aug
2008
To help out with mapping what kinds of users needed what kinds of features, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personas map differently across these behavioral spectrums.

To help out with mapping what kinds of users needed what kinds of features, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personae map differently across these behavioral spectra.

sdfsdf

In order to map behaviors based on very little primary fan information, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personas map differently across these behavioral spectrums.

Who Are the Users? What’s the Purpose of the Site? Once the UX team did a bit of guerrilla ethnography – and understood the greater purposes of the project, we presented our work as a spectrum of different users – and their needs from the content. We determined that all site design work should aim to grow and engage the fan base – the sites would be combinations of features for novice fans, experienced fans…and everything in-between. This concept was a touchstone throughout the project.

Comment Form

top