The Tim Richards Experience Experience
First – an observation about client/product management feelings about agile, at first blush:
So – I think a major help in getting to a more agile design process is to start thinking in Experiences – not pages. So, here’s a Scenario Map – where we can aggregate the needed functions, stories, content, and structure of steps in a process – across many user types. Hopefully, through some sharp scenario design, we can represent many users’ needs across a set of interfaces, and then design those interfaces – with the new vision in mind…not just a content audit in place.
Next, here’s a format example for Scenarios – what I think will be a major help in quickly defining ideas and experiences – instead of working from a list of “pages” that need to be designed. I’ve spoken of scenarios before – here’s a concept of one – where we define Who…a bit about the user and their situation, What…what content and services are needed to fulfill their perceived need, How…how the brand fulfills the need, and the…well, Do…what the brand does…or what experience is offered to the user.
Next, I wanted to share the takeaways of what I think make up the ideal stakeholder mindset for doing Agile Design:
Last, I’ve seen some great results in design sessions when we get much more aggressive about designing experiences around what a brand should do, riffing off recent thoughts on “Brands Do” by Garrick Schmitt and his merry troupe of Experience Planners. In addition to building great IA in content portals, we need to help brands “do stuff…” What’s the embodiment of the brand online? What starts to emerge are conversations, transactions, and elegant interactions…much more participative experiences. Now, with participative interfaces, brands are faced clearly with the challenge to “do…” not just publish, watch, release, etc.
In any case – continuing the conversation on Agile design, there have been quite a few comments related to whether clients would be on board with Agile, etc. The comments and experiences shared with me have fueled more thought. These were just a few quickies on the subject.
So, since posting some thoughts on UX Agility, a good friend of mine (Mr. Hungry) pointed me to a report over at the Norman/Nielsen Group that looks really good. I don’t have it yet, but trust me when I say I will be digging in. I wonder how far off their conclusions I’ll find myself. I have a feeling I won’t be surprised, either way.