About Tim


Tim Richards is an Experience Director at Razorfish – possibly the second best job of all time, second only to Cruise Director, a title that Razorfish retired back in ‘01. Tim leads a user experience team, regularly testing and pushing the boundaries of traditional approaches to digital design and what brands are supposed to do. He’s been working in digital marketing and strategy for over 10 years, working with clients, including: Intel, University of Phoenix, NFL, Toyota, Disney, DIRECTV, Pfizer, Fandango, and Pulte…serving as a strategist, designer, and spiritual leader.

Today, Tim’s focusing efforts on exploring how to measure reputation, the role of context in participation, how crowds work, and how sub-culture becomes pop-culture. You can follow Tim on Twitter, here: http://twitter.com/nanotim. He tries not to talk about Social Media in Social Media.

9 to 5, and 5 to 9
Tim’s got a special interest in creating rich, immersive media environments – and is an active musician. He’s the bass player for The Indio Bait, a very active rock band in LA, and has composed several pieces for action-sports films, TV shows, and videos. he’s also a part of This Nutritious Breakfast. Speaking of immersion, Tim’s also the proud father of three amazing boys, their Cub Scout leader, and a very dedicated husband.