So, I like role playing games. I don’t play alot. I haven’t had an active WOW account in several years. I haven’t “rolled a character” in years. It’s not for lack of want, mind you. It’s a time thing, I think.

Anyway, character rolling and its relation to self-visualization, profile-building, and the like is really interested. So, when I see a great example of character-building, I like to try it out. I may have found a worthy example, the Little Big Planet Sackboy Widget.

It’s a Flash app. It’s got an easy-to-understand menu of ingredients, keyboard shortcuts for size/rotation, and a pretty logical approach to material selection. Fun. Big. Basic.

Working on a new presentation about Creative and UX. Here’s a graphic from the pres. Funny cartoon illustrations is my only speed. Sorry. I am submitting this talk for Interaction 09.

Yeah. The metaphor's a little stressed; depicting UX as a brain generated a bit of flack...but, honestly, it was better than when I was using a heart.
Yeah. The metaphor’s a little stressed; depicting UX as a brain generated a bit of flack…but, honestly, it was better than when I was using a heart.
Nerdy Drawings. How would you depict the user relationship to a company in relation to an agency? Highly removed? What can we do about that?

Nerdy Drawings. How would you depict the user relationship to a company in relation to an agency? Highly removed? What can we do about that?

Map of Evolving Needs

29 Aug
2008
Mapping the Needs

People are Strange, right? The decision model for buying varies for every user. This diagram (and 3 or 4 others like it) were used to describe how people act out their new purchase; becoming aware, doing authoritative-source research, grassroots research, they consider their purchase, make choices on specific product-spec level aspects of the purchase, they shop, and they purchase. We told the client that we didn’t think the user would do all of these steps all at once on one website...however, that the resulting site would need to serve many kinds of customers in many states – and not assume a low number of impression/sessions, or a linear depiction of the purchase process.

By mapping the changes in perception and perspective in people, as they consider public transit, we were able to create and map a set of design guidelines for coming up with solutions for public transportation – in addition to the information architecture decisions that needed to be made.

To help out with mapping what kinds of users needed what kinds of features, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personas map differently across these behavioral spectrums.

To help out with mapping what kinds of users needed what kinds of features, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personae map differently across these behavioral spectra.

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In order to map behaviors based on very little primary fan information, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personas map differently across these behavioral spectrums.

Who Are the Users? What’s the Purpose of the Site? Once the UX team did a bit of guerrilla ethnography – and understood the greater purposes of the project, we presented our work as a spectrum of different users – and their needs from the content. We determined that all site design work should aim to grow and engage the fan base – the sites would be combinations of features for novice fans, experienced fans…and everything in-between. This concept was a touchstone throughout the project.
Street Map Metaphor for Site Experience

I sketched a series of these to demonstrate how Rich Media Help Content may have been instructive - but, it wasn't getting the user any closer to the features of the site that they actually needed. The videos and other animated content really needed two key things, really...first, they needed to be used in a "guided navigation" sense, getting the user "there" while instructing users how to use the features. Next, 3 topics just wasn't cutting it. An optimal application of the approach would have more topics and smaller, easier-to-swallow help content.

From novice to master investor - in a behavior pattern

From novice to master investor - in a behavior pattern. Observing investment behaviors that weren't healthy and understanding patterns in successful investing powered the interface design for this investment product; a tool built for success. A constant cycle of getting ideas, and testing those idea, seems to be the pattern we're designing around.

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