Experience Foo » map http://www.exfoo.com The Tim Richards Experience Experience Fri, 04 Sep 2009 14:25:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Map of Evolving Needs http://www.exfoo.com/2008/08/45/ http://www.exfoo.com/2008/08/45/#comments Fri, 29 Aug 2008 20:50:58 +0000 nanotim http://www.exfoo.com/?p=45 Mapping the Needs

People are Strange, right? The decision model for buying varies for every user. This diagram (and 3 or 4 others like it) were used to describe how people act out their new purchase; becoming aware, doing authoritative-source research, grassroots research, they consider their purchase, make choices on specific product-spec level aspects of the purchase, they shop, and they purchase. We told the client that we didn’t think the user would do all of these steps all at once on one website...however, that the resulting site would need to serve many kinds of customers in many states – and not assume a low number of impression/sessions, or a linear depiction of the purchase process.

]]> http://www.exfoo.com/2008/08/45/feed/ 0 Making a Public Transit Rider http://www.exfoo.com/2008/08/making-a-public-transit-rider/ http://www.exfoo.com/2008/08/making-a-public-transit-rider/#comments Fri, 29 Aug 2008 20:45:53 +0000 nanotim http://www.exfoo.com/?p=42

By mapping the changes in perception and perspective in people, as they consider public transit, we were able to create and map a set of design guidelines for coming up with solutions for public transportation – in addition to the information architecture decisions that needed to be made.

]]> http://www.exfoo.com/2008/08/making-a-public-transit-rider/feed/ 0 Behavior Mapping Based on Limited Primary User Information http://www.exfoo.com/2008/08/behavior-spectra-sliders/ http://www.exfoo.com/2008/08/behavior-spectra-sliders/#comments Fri, 29 Aug 2008 20:31:01 +0000 nanotim http://www.exfoo.com/?p=34
To help out with mapping what kinds of users needed what kinds of features, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personas map differently across these behavioral spectrums.

To help out with mapping what kinds of users needed what kinds of features, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personae map differently across these behavioral spectra.

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In order to map behaviors based on very little primary fan information, the client decided on a few behavioral observations that would be meaningful to serving the myriad of users – and these little depictions helped provide context for who the users are, and how they behave...and how different personas map differently across these behavioral spectrums.

Who Are the Users? What’s the Purpose of the Site? Once the UX team did a bit of guerrilla ethnography – and understood the greater purposes of the project, we presented our work as a spectrum of different users – and their needs from the content. We determined that all site design work should aim to grow and engage the fan base – the sites would be combinations of features for novice fans, experienced fans…and everything in-between. This concept was a touchstone throughout the project.
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